BACH OVERHAULS THE IMAGE OF ALL ITS WINES AND CAVAS

And launches two new cavas, Bach Rosé and Gran Bach

BACH has overhauled the image of its wines and cavas. The change is a decided effort on the part of the winery to adapt to market trends and bring itself closer to consumers.

Bach's objective is to revamp the trademark and unify the image of all its wines and cavas. The extrísimos, the varietals, the sparkling wines and cavas are thus presented with a clean, more up to date image in which the icon of the traditional Masía is the prominent feature.

The renewal has meant a change of all the elements: more stylised bottles, new labels, boxes, cork closures, capsules...

Coinciding with this new image, Bach is presenting two new cavas. The first is already on the market: the Bach Rosé cava, the winery's first rosé cava. The outstanding characteristics of this rosé cava, made from Monastrell, Garnacha and Pinot Noir, are its red fruit, youthfulness, good sweet/tart balance and its intense cherry tone.

The second novelty is Gran Bach. This cava will represent the winery's premium range and it is set to stand out for its complexity of tastes along with its supple rounded mouthfeel.

This major launch by Bach will be accompanied by an important publicity campaign on television under the slogan "invite me", which will be shown over the next Christmas season.

The Bach winery, located in Sant Esteve Sesrovires, in the Alt Penedés region is synonymous with tradition and quality. A wide range of wines and cavas are elaborated under the Penedés, Catalonia and Cava Appellations of Origin, with their characteristic aromas and nuances, the maximum expression of the terroirs they originate from.